Communication between peoples that performed for the commercial benefit of the organization, communication effectively is a valuable asset for all activities. It also refers how a company shares information to promote its product or services to potential consumers.
In business communication information communicates through different channels of communication like: internet, print, radio, television, outdoor and word of mouth. Effective communication is also precious in your personal life like promotion and professional reputation. For effective business communication, must have seven qualities:
- Correctness: It is right level of language and correct use of grammar, spelling, punctuation etc. Accuracy in stating facts and figures.
- Clarity: Clarity makes comprehension easier.
- Conciseness: Conciseness saves time.
- Completeness: Completeness brings the desired response.
- Consideration: Consideration means understanding of human nature.
- Concreteness: Concreteness reinforces confidence.
- Courtesy: Courtesy strengthens relation.